CREATED BY A SCHOOL TEACHER!!!!!

Like many governments, the US tries to protect its citizens from quackery and scam. We license medical service providers, regulate clinical drug testing, and enforce disclosures of medical risks. Indeed, societies need these processes to properly assess the efficacy and dangers of new medical technologies. But when the vast majority of our population lacks a basic understanding of scientific principles, the medical safeguards fail. Con men exploit the scientifically illiterate by appealling to their hope for miracle cures, while overcoming their skepticism with confusing and intimidating jargon.

Today's blog post is inspired by one particularly egregious example of highly scalable theft -- a phenomenally successful product called Airborne, that is the number one selling cold and flu remedy in many large drug retailers. Allegedly, sales have topped $100 million after several consecutive years of doubling revenues.

The pill itself is nothing but some vitamins, some commercially tired herbs and the electrolytes you get from a swish of Gatorade. But Airborne's success springs from a remarkably shrewd and sinister campaign that employs a number of diversions to mislead the public without blatantly violating any laws. Essentially, the clever marketing messages and packaging suggest that Airborne cures the common cold, without ever actually saying so.

- Finally someone else who noticed this "quackery" ...Please read the rest here.
Thanks David, you are an inspiration!!